Monetization
2026-02-05
by RewardingHub Team
ARPDAU Benchmarks for Mobile Games 2026
ARPDAU is the North Star metric for mobile game monetization. Here are current benchmarks.
2026 ARPDAU Benchmarks
| Genre | Low | Median | Top 10% |
|---|---|---|---|
| Casual/Puzzle | $0.03 | $0.08 | $0.15+ |
| Mid-Core | $0.05 | $0.12 | $0.25+ |
| RPG/Strategy | $0.08 | $0.20 | $0.50+ |
| Hyper-Casual | $0.02 | $0.05 | $0.10+ |
How Offerwalls Boost ARPDAU
Adding an offerwall typically increases ARPDAU by 20-40% by monetizing non-paying users. A casual game with $0.08 ARPDAU can reach $0.10-$0.11 with an optimized offerwall.
Frequently Asked Questions
What is a good ARPDAU?
Median across all genres: $0.08-$0.12 in the US.
How do I calculate ARPDAU?
Total daily revenue / daily active users.