User Acquisition
2026-02-12
by RewardingHub Team
LTV Calculation for Mobile Games: The Complete Guide
LTV is the most important metric for UA profitability. Here is how to calculate it accurately.
Basic Formula
LTV = ARPDAU × Average User Lifetime (days)Example Calculation
If your ARPDAU is $0.10 and average user plays for 45 days: LTV = $0.10 × 45 = $4.50. You can profitably acquire users at any CPI below $4.50.
How Offerwalls Increase LTV
Offerwalls increase LTV in two ways: (1) they add direct revenue from offer completions, and (2) they boost retention which extends the average user lifetime. Together, this can increase LTV by 20-40%.
Frequently Asked Questions
How do I calculate LTV if I do not have enough data?
Use industry benchmarks to estimate. As you collect data, switch to cohort-based calculations.
What is a good LTV?
Anything above your CPI. Top casual games achieve $5-$15 LTV in the US.