10 Offerwall Best Practices Every Publisher Should Know
After working with 500+ publishers, these are the strategies that consistently drive the highest offerwall revenue.
1. Place the Offerwall Where Users Look for Currency
The #1 placement is next to or inside your in-app store. Users who are already looking for currency are most likely to engage.
2. Use a Dedicated "Earn" Tab
Apps with a permanent "Earn" or "Free Currency" tab in their navigation see 2-3x more offerwall opens than those with a buried button.
3. Balance Virtual Currency Rewards
Set offerwall rewards at 50-70% of what users would pay via IAP. This makes offers attractive without devaluing your premium currency. See virtual currency guide.
4. Show the Offerwall at the Right Time
Trigger the offerwall when users run out of currency, fail a level, or need a specific item. Context-aware prompts increase engagement by 40-60%.
5. A/B Test Everything
Test button placement, wording, currency amounts, and timing. Small changes compound over time.
6-10: Advanced Strategies
- 6. Segment users — Show different offers to payers vs non-payers
- 7. Promote high-value offers — Feature top-paying offers in your UI
- 8. Use server-to-server postbacks — Never miss a reward (setup guide)
- 9. Monitor eCPM trends — Seasonal fluctuations are normal (dashboard)
- 10. Combine with other formats — Use alongside rewarded video