Offerwall
2026-02-28
by RewardingHub Team
How to Monetize Non-Paying Users With Offerwalls
Most mobile games follow the free-to-play model where less than 5% of users ever make an in-app purchase. Offerwalls unlock revenue from the other 95%.
The Non-Payer Problem
Non-paying users still cost you money — server costs, support, content creation. But they also provide value: they fill your game with active players, improve matchmaking, generate word-of-mouth, and some eventually convert to payers.
Offerwalls: The Solution
With an offerwall, non-paying users earn virtual currency by completing advertiser tasks. You earn 70% revenue share on every completion. Users get the currency they want, you get revenue, and advertisers get installs. Everyone wins.
Implementation Tips
- Place the offerwall entry point in your store or currency shop
- Use messaging like "Earn Free Gems" instead of "Watch Ads"
- Set rewards at 50-70% of IAP value
- Read our 10 best practices guide
Frequently Asked Questions
Will offerwalls cannibalize IAP revenue?
No. Studies show offerwalls actually increase IAP conversion by 15-20% because users get a taste of premium content.
What if users only use the offerwall?
That is fine. You are still earning revenue from users who would otherwise generate zero.