User Acquisition
2026-03-12
by RewardingHub Team
Offerwall UA vs Facebook Ads: Which Delivers Better ROI?
Facebook (Meta) ads are the default UA channel. But offerwalls may deliver better ROI for your game.
CPI Comparison
Facebook US CPI: $2.00-$8.00. Offerwall US CPI: $0.50-$3.00. Offerwalls are consistently 50-70% cheaper for comparable user quality.
User Quality
Facebook users are randomly targeted based on interests. Offerwall users are active gamers who choose to install your game. This leads to 10-20% higher D1 retention for offerwall-acquired users.
Best Strategy: Use Both
Facebook for scale and brand awareness. Offerwalls for efficient performance UA. Allocate 30-40% of budget to offerwall UA. Track ROAS by channel to optimize.
Frequently Asked Questions
Is offerwall UA quality as good as Facebook?
Often better. Offerwall users are active gamers with higher retention.
Should I replace Facebook with offerwalls?
No. Use both. They serve different roles in your UA mix.