Offerwall vs Rewarded Video: Which Ad Format Earns More?
Both offerwalls and rewarded video are opt-in ad formats, but they serve different purposes and generate different revenue profiles.
Revenue Comparison
Offerwalls generate higher revenue per engagement ($0.50-$5.00 per completion) compared to rewarded video ($0.01-$0.05 per view). However, rewarded video has higher frequency — users watch multiple videos per session while offerwall completions happen less often.
When to Use Each
Use offerwalls when: You want to monetize users who wouldn't otherwise generate revenue. Best for games with strong virtual economies.
Use rewarded video when: You want frequent, lightweight monetization touchpoints. Best for hyper-casual games with short sessions.
Best Strategy: Use Both
Top publishers use both formats together. Rewarded video for quick, frequent rewards (watch a video for 10 gems), and offerwalls for larger rewards (complete an offer for 500 gems). This hybrid approach maximizes ARPDAU.