User Acquisition
2026-02-18
by RewardingHub Team
How to Reduce Your Mobile Game CPI Without Sacrificing Quality
High CPI eats into profitability. Here are proven strategies to lower it while maintaining user quality.
1. Use Offerwall UA
Offerwall CPIs are 30-50% lower than social ad CPIs because the offerwall ecosystem is more efficient. Users are pre-qualified gamers. Launch a campaign.
2. Optimize Creatives
Clear value propositions and gameplay footage increase click-to-install rates, lowering effective CPI.
3. Refine Targeting
Start broad, then narrow based on retention data. Exclude low-performing geos and demographics.
4. Multi-Step Events
Using CPA with multi-step events lets you pay only for engaged users, lowering effective CPI for quality users.
Frequently Asked Questions
What is a good CPI?
US casual: $0.50-$1.50. Mid-core: $1.00-$3.00.
How much can offerwalls reduce CPI?
30-50% lower than social ads for equivalent quality users.