ROI Tracking for Offerwall Campaigns: Complete Guide

Accurate ROI tracking is the foundation of profitable ROAS. Here is how to measure offerwall campaign performance.

For Advertisers: UA Campaign ROI

Track: CPI, D1/D7/D30 retention by cohort, LTV by cohort, and ROAS at 7/30/90 days. Use the RewardingHub dashboard or integrate with your MMP.

For Publishers: Monetization ROI

Track: eCPM, revenue per user, offerwall engagement rate, and impact on retention. Compare offerwall ARPDAU contribution vs other ad formats.

Setting Up Tracking

Set up server-to-server postbacks for accurate conversion tracking. Integrate with AppsFlyer, Adjust, or Singular for cross-channel attribution.

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