User Acquisition
2026-03-02
by RewardingHub Team
Soft Launch UA Strategy for Mobile Games
A soft launch is your chance to validate monetization and retention before going global. Here is how to do it right.
Geo Selection
Start in English-speaking markets similar to your target: Canada, Australia, or UK. These provide data comparable to the US at lower CPIs.
Soft Launch KPIs
- D1 Retention: Target 35%+
- D7 Retention: Target 15%+
- ARPDAU: Target $0.05+ (including offerwall)
- Session length: 8+ minutes
Use Offerwalls During Soft Launch
Integrating the offerwall during soft launch lets you validate monetization from day one. 5-minute setup, no minimum spend. Track results in the dashboard.
Frequently Asked Questions
How long should a soft launch last?
4-8 weeks minimum. Enough time to iterate on retention and monetization.
How many users do I need for a valid soft launch?
1,000-5,000 users minimum for statistically significant data.