What Is an Offerwall? The Complete Guide for Publishers & Advertisers
An offerwall is an in-app advertising format that displays a list of tasks users can complete in exchange for virtual currency or rewards. Unlike interstitial ads or banners that interrupt gameplay, offerwalls are 100% opt-in — users choose when and whether to engage.
How Offerwalls Work
The flow is simple: a user opens the offerwall from within your app, browses available offers (install a game, complete a survey, sign up for a service), completes one, and earns your app's virtual currency. The advertiser pays for the conversion, and you (the publisher) earn a revenue share.
At RewardingHub, publishers earn 70% revenue share — the highest in the industry. See our billing models guide for details.
Why Offerwalls Matter
95% of mobile game users never make an in-app purchase. Offerwalls let you monetize these users without disrupting their experience. Users who engage with offerwalls also tend to have higher retention because they're invested in earning rewards.
Offerwall vs Other Ad Formats
| Format | User Experience | eCPM | Opt-in? |
|---|---|---|---|
| Offerwall | Non-intrusive | $30-$80 | Yes |
| Rewarded Video | Moderate | $15-$50 | Yes |
| Interstitial | Intrusive | $10-$30 | No |
| Banner | Low impact | $1-$5 | No |
Getting Started
Ready to add an offerwall to your app? Follow our getting started guide — integration takes under 5 minutes with our SDK.