ARPDAU (Average Revenue Per Daily Active User)
Definition
ARPDAU measures the average revenue generated per daily active user. It's calculated as total daily revenue divided by daily active users (DAU). ARPDAU helps publishers understand how effectively they're monetizing their user base.
How It Works
Healthy ARPDAU for games with offerwalls ranges from $0.03-$0.15 depending on genre and region. The offerwall typically contributes 20-40% of total ARPDAU for publishers who implement it alongside other ad formats.
Related Resources
Frequently Asked Questions
What does ARPDAU (Average Revenue Per Daily Active User) mean?
ARPDAU measures the average revenue generated per daily active user. It's calculated as total daily revenue divided by daily active users (DAU). ARPDAU helps publishers understand how effectively they're monetizing their user base.
Why is ARPDAU (Average Revenue Per Daily Active User) important for offerwall advertising?
Healthy ARPDAU for games with offerwalls ranges from $0.03-$0.15 depending on genre and region. The offerwall typically contributes 20-40% of total ARPDAU for publishers who implement it alongside other ad formats.
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