Attribution
Definition
Attribution is the process of identifying which marketing channel or campaign drove a user to install or engage with an app. In the offerwall context, attribution determines which offerwall provider gets credit (and payment) for a conversion.
How It Works
RewardingHub uses deterministic attribution via device identifiers and probabilistic fingerprinting as a fallback. We integrate with major MMPs (AppsFlyer, Adjust, Singular, Branch) for advertisers who want third-party attribution verification.
Related Resources
Frequently Asked Questions
What does Attribution mean?
Attribution is the process of identifying which marketing channel or campaign drove a user to install or engage with an app. In the offerwall context, attribution determines which offerwall provider gets credit (and payment) for a conversion.
Why is Attribution important for offerwall advertising?
RewardingHub uses deterministic attribution via device identifiers and probabilistic fingerprinting as a fallback. We integrate with major MMPs (AppsFlyer, Adjust, Singular, Branch) for advertisers who want third-party attribution verification.
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