Conversion Rate

Definition

Conversion rate is the percentage of users who complete a desired action after viewing an offer. For offerwalls, this includes the click-to-install rate and the install-to-completion rate. Higher conversion rates indicate better offer quality and user targeting.

How It Works

Average offerwall conversion rates: Click-to-install 15-30%, install-to-completion (CPI) 80-95%, multi-step completion 20-50%. RewardingHub's algorithms optimize offer ordering to maximize conversion rates for both publishers and advertisers.

Related Resources

Frequently Asked Questions

What does Conversion Rate mean?
Conversion rate is the percentage of users who complete a desired action after viewing an offer. For offerwalls, this includes the click-to-install rate and the install-to-completion rate. Higher conversion rates indicate better offer quality and user targeting.
Why is Conversion Rate important for offerwall advertising?
Average offerwall conversion rates: Click-to-install 15-30%, install-to-completion (CPI) 80-95%, multi-step completion 20-50%. RewardingHub's algorithms optimize offer ordering to maximize conversion rates for both publishers and advertisers.

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