CPA (Cost Per Action)
Definition
Cost Per Action (CPA) is an advertising model where the advertiser pays when a user completes a specific in-app action beyond installation — such as completing a tutorial, reaching a level, or making a purchase. CPA campaigns typically have higher payouts than CPI because they require deeper engagement.
How It Works
CPA is ideal for advertisers who want high-quality users. By paying only for meaningful actions, you ensure budget goes to users who actually engage with your app. RewardingHub supports up to 10 conversion events per campaign.
Related Resources
Frequently Asked Questions
What does CPA (Cost Per Action) mean?
Cost Per Action (CPA) is an advertising model where the advertiser pays when a user completes a specific in-app action beyond installation — such as completing a tutorial, reaching a level, or making a purchase. CPA campaigns typically have higher payouts than CPI because they require deeper engagement.
Why is CPA (Cost Per Action) important for offerwall advertising?
CPA is ideal for advertisers who want high-quality users. By paying only for meaningful actions, you ensure budget goes to users who actually engage with your app. RewardingHub supports up to 10 conversion events per campaign.
Ready to Get Started?
Join 500+ publishers using RewardingHub to grow their games.