CPE (Cost Per Engagement)
Definition
Cost Per Engagement (CPE) is a pricing model where the advertiser pays when a user engages with content for a specified duration or depth. Common CPE events include playing for 5 minutes, completing a level, or reaching a specific milestone.
How It Works
CPE works especially well for games that need time to demonstrate their value. Users who invest time in your game during a CPE campaign are more likely to become long-term players with higher LTV.
Related Resources
Frequently Asked Questions
What does CPE (Cost Per Engagement) mean?
Cost Per Engagement (CPE) is a pricing model where the advertiser pays when a user engages with content for a specified duration or depth. Common CPE events include playing for 5 minutes, completing a level, or reaching a specific milestone.
Why is CPE (Cost Per Engagement) important for offerwall advertising?
CPE works especially well for games that need time to demonstrate their value. Users who invest time in your game during a CPE campaign are more likely to become long-term players with higher LTV.
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