CPI (Cost Per Install)
Definition
Cost Per Install (CPI) is a mobile advertising pricing model where the advertiser pays a fixed amount each time a user installs their app. CPI is the most common billing model for offerwall campaigns because it directly measures user acquisition.
How It Works
CPI rates vary by geography, genre, and platform. US casual game CPIs range from $0.50-$1.50, while RPG/strategy games can reach $2.00-$5.00. RewardingHub's dashboard shows real-time CPI benchmarks for your campaigns.
Related Resources
Frequently Asked Questions
What does CPI (Cost Per Install) mean?
Cost Per Install (CPI) is a mobile advertising pricing model where the advertiser pays a fixed amount each time a user installs their app. CPI is the most common billing model for offerwall campaigns because it directly measures user acquisition.
Why is CPI (Cost Per Install) important for offerwall advertising?
CPI rates vary by geography, genre, and platform. US casual game CPIs range from $0.50-$1.50, while RPG/strategy games can reach $2.00-$5.00. RewardingHub's dashboard shows real-time CPI benchmarks for your campaigns.
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