DAU/MAU (Daily/Monthly Active Users)
Definition
DAU (Daily Active Users) and MAU (Monthly Active Users) measure how many unique users engage with your app daily and monthly. The DAU/MAU ratio (stickiness) indicates how often users return — a ratio above 20% is considered good for mobile games.
How It Works
The DAU/MAU ratio is critical for offerwall revenue. Higher DAU means more users seeing your offerwall, and higher stickiness means those users return to complete more offers over time. Publishers with DAU/MAU above 25% typically see 2-3x higher offerwall revenue per user.
Related Resources
Frequently Asked Questions
What does DAU/MAU (Daily/Monthly Active Users) mean?
DAU (Daily Active Users) and MAU (Monthly Active Users) measure how many unique users engage with your app daily and monthly. The DAU/MAU ratio (stickiness) indicates how often users return — a ratio above 20% is considered good for mobile games.
Why is DAU/MAU (Daily/Monthly Active Users) important for offerwall advertising?
The DAU/MAU ratio is critical for offerwall revenue. Higher DAU means more users seeing your offerwall, and higher stickiness means those users return to complete more offers over time. Publishers with DAU/MAU above 25% typically see 2-3x higher offerwall revenue per user.
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