eCPM (Effective Cost Per Mille)
Definition
eCPM (effective Cost Per Mille) measures revenue per 1,000 impressions. For offerwalls, eCPM = (total revenue / total impressions) × 1,000. It's the primary metric publishers use to compare monetization performance across different ad formats and providers.
How It Works
RewardingHub publishers typically see eCPMs of $30-$80 in tier-1 markets (US, UK, DE, CA). Offerwall eCPMs are generally higher than banner ads ($1-$5) and comparable to or better than rewarded video ($15-$50) because of the higher value per conversion.
Related Resources
Frequently Asked Questions
What does eCPM (Effective Cost Per Mille) mean?
eCPM (effective Cost Per Mille) measures revenue per 1,000 impressions. For offerwalls, eCPM = (total revenue / total impressions) × 1,000. It's the primary metric publishers use to compare monetization performance across different ad formats and providers.
Why is eCPM (Effective Cost Per Mille) important for offerwall advertising?
RewardingHub publishers typically see eCPMs of $30-$80 in tier-1 markets (US, UK, DE, CA). Offerwall eCPMs are generally higher than banner ads ($1-$5) and comparable to or better than rewarded video ($15-$50) because of the higher value per conversion.
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