Fill Rate
Definition
Fill rate is the percentage of offerwall requests that return at least one available offer. A 100% fill rate means every user who opens the offerwall sees offers. Low fill rates mean lost revenue opportunities.
How It Works
RewardingHub maintains 95%+ fill rates globally by aggregating offers from hundreds of advertisers across all categories. Fill rates are highest in tier-1 markets (US, UK, DE) and lower in tier-3 markets where fewer advertisers target users.
Related Resources
Frequently Asked Questions
What does Fill Rate mean?
Fill rate is the percentage of offerwall requests that return at least one available offer. A 100% fill rate means every user who opens the offerwall sees offers. Low fill rates mean lost revenue opportunities.
Why is Fill Rate important for offerwall advertising?
RewardingHub maintains 95%+ fill rates globally by aggregating offers from hundreds of advertisers across all categories. Fill rates are highest in tier-1 markets (US, UK, DE) and lower in tier-3 markets where fewer advertisers target users.
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