MMP (Mobile Measurement Partner)
Definition
An MMP (Mobile Measurement Partner) is a third-party platform that provides independent attribution, analytics, and fraud detection for mobile advertising campaigns. Major MMPs include AppsFlyer, Adjust, Singular, Branch, and Kochava.
How It Works
RewardingHub integrates with all major MMPs. Advertisers can configure their MMP postback URLs in the campaign settings to receive independent attribution data. This is optional — RewardingHub also provides built-in attribution.
Related Resources
Frequently Asked Questions
What does MMP (Mobile Measurement Partner) mean?
An MMP (Mobile Measurement Partner) is a third-party platform that provides independent attribution, analytics, and fraud detection for mobile advertising campaigns. Major MMPs include AppsFlyer, Adjust, Singular, Branch, and Kochava.
Why is MMP (Mobile Measurement Partner) important for offerwall advertising?
RewardingHub integrates with all major MMPs. Advertisers can configure their MMP postback URLs in the campaign settings to receive independent attribution data. This is optional — RewardingHub also provides built-in attribution.
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