Offerwall
Definition
An offerwall is an in-app advertising format that presents users with a list of tasks (install games, complete surveys, sign up for services) they can complete in exchange for virtual currency or rewards. Unlike interstitial or banner ads, offerwalls are opt-in — users choose to engage, resulting in higher satisfaction and better advertiser ROI.
How It Works
Offerwalls generate revenue when users complete advertiser tasks. Publishers earn a percentage (RewardingHub offers 70%) of the advertiser payout. The SDK handles rendering the offer list, tracking completions, and delivering rewards via server-to-server postbacks.
Related Resources
Frequently Asked Questions
What does Offerwall mean?
An offerwall is an in-app advertising format that presents users with a list of tasks (install games, complete surveys, sign up for services) they can complete in exchange for virtual currency or rewards. Unlike interstitial or banner ads, offerwalls are opt-in — users choose to engage, resulting in higher satisfaction and better advertiser ROI.
Why is Offerwall important for offerwall advertising?
Offerwalls generate revenue when users complete advertiser tasks. Publishers earn a percentage (RewardingHub offers 70%) of the advertiser payout. The SDK handles rendering the offer list, tracking completions, and delivering rewards via server-to-server postbacks.
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