ROAS (Return on Ad Spend)
Definition
ROAS (Return on Ad Spend) measures the revenue generated for every dollar spent on advertising. ROAS = Revenue from campaign / Cost of campaign. A ROAS of 1.5x means you earned $1.50 for every $1.00 spent.
How It Works
For offerwall UA campaigns, target a minimum Day-30 ROAS of 1.0x (breakeven) with the expectation of reaching 1.5-3.0x over the user's lifetime. RewardingHub's dashboard tracks ROAS by cohort in real-time.
Related Resources
Frequently Asked Questions
What does ROAS (Return on Ad Spend) mean?
ROAS (Return on Ad Spend) measures the revenue generated for every dollar spent on advertising. ROAS = Revenue from campaign / Cost of campaign. A ROAS of 1.5x means you earned $1.50 for every $1.00 spent.
Why is ROAS (Return on Ad Spend) important for offerwall advertising?
For offerwall UA campaigns, target a minimum Day-30 ROAS of 1.0x (breakeven) with the expectation of reaching 1.5-3.0x over the user's lifetime. RewardingHub's dashboard tracks ROAS by cohort in real-time.
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