Virtual Currency
Definition
Virtual currency is the in-app reward that users earn by completing offerwall offers. Examples include gems, coins, stars, gold, or points. The publisher sets the exchange rate between real money and virtual currency in the RewardingHub dashboard.
How It Works
Setting the right exchange rate is critical. Too generous and users devalue your premium currency; too stingy and users won't engage with the offerwall. A common approach: set offerwall rewards at 50-70% of your IAP price for the same amount of currency.
Related Resources
Frequently Asked Questions
What does Virtual Currency mean?
Virtual currency is the in-app reward that users earn by completing offerwall offers. Examples include gems, coins, stars, gold, or points. The publisher sets the exchange rate between real money and virtual currency in the RewardingHub dashboard.
Why is Virtual Currency important for offerwall advertising?
Setting the right exchange rate is critical. Too generous and users devalue your premium currency; too stingy and users won't engage with the offerwall. A common approach: set offerwall rewards at 50-70% of your IAP price for the same amount of currency.
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