Understanding Billing Models
Multiple billing models for publishers and advertisers.
For Publishers: Revenue Share
Publishers earn 70% revenue share — the highest in the industry (competitors offer 50-65%).
| Provider | Rev Share | Min Payout | Terms |
|---|---|---|---|
| RewardingHub | 70% | $50 | NET-30 |
| Tapjoy | 50-60% | $100 | NET-60 |
| ironSource | 55-65% | $200 | NET-60 |
| AdGem | 60-65% | $25 | NET-30 |
For Advertisers: Performance Pricing
CPI (Cost Per Install)
Pay only for installs. $0.50-$5.00 depending on geo and genre.
CPA (Cost Per Action)
Pay when users complete specific in-app actions. Best for high-value users.
CPE (Cost Per Engagement)
Pay for time-based engagement. Best for games needing time to demonstrate value.
Frequently Asked Questions
What is the minimum budget?
No minimum. Start with $100 and scale.
When do publishers get paid?
NET-30 via PayPal, wire, or ACH.
Can I switch models mid-campaign?
Yes. Changes take effect within 24 hours.
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