Best Practices for User Acquisition
Proven strategies to maximize ROI from 500+ publisher campaigns.
1. Optimize Campaign Targeting
Start broad, then narrow based on Day-7 retention data. Our dashboard shows which user segments deliver the highest LTV.
2. Set the Right CPI Bid
Your CPI bid determines offerwall placement. Industry benchmarks:
| Region | Casual | Mid-Core | RPG |
|---|---|---|---|
| US/Canada | $0.50-$1.50 | $1.00-$3.00 | $2.00-$5.00 |
| W. Europe | $0.40-$1.20 | $0.80-$2.50 | $1.50-$4.00 |
| APAC | $0.20-$0.80 | $0.50-$1.50 | $1.00-$3.00 |
3. Design Compelling Creatives
Clear value proposition, eye-catching icon, and specific reward amounts make your listing stand out.
4. Use Multi-Step Events
Create multi-step campaigns (install, reach level 5, level 10, purchase) for deeper engagement. RewardingHub supports up to 10 conversion events per campaign.
5. Measure and Optimize
Track in your dashboard: Install Rate, Completion Rate, D1/D7 Retention, and ROAS.
6. Combine With Other Channels
Use RewardingHub alongside social ads, ASO, and cross-promotion. Read our complete UA guide.
Frequently Asked Questions
What is a good CPI?
Casual games: $0.50-$1.50 US. Mid-core/RPG: $1.00-$5.00. Dashboard shows real-time benchmarks.
How does offerwall UA quality compare?
Higher Day-1 retention than paid social because users are intrinsically motivated.
Can I cap daily spend?
Yes. Set daily and total budget caps in campaign settings.
Ready to Get Started?
Join 500+ publishers using RewardingHub to grow their games.